December 2008, Quarter 0/12

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Each participant has 5 chances to try to get the best stock price.

IndustryMasters Fast Food

Simulation Run Time
The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 3 minutes per simulated Quarter. The simulation round therefore lasts 36 minutes - plus some start up time, as you familiarise yourself with the screens.
Your Starting Position
The intial seed capital is 600K$ and your available investment budget is 400K$. Your company has already invested into 6 product lines: Ice Cream, Soft Drinks, Milk Shake, Burgers, Salad and French Fries. You are competing against 1 virtual competitors: BigBurger Inc.

Fast Food

Fast Food
Burgers

Investment: 400K$
Monthly Capacity: 5,000

Sales Price: 8.40$
Monthly Revenues: 42K$
Gross Margin: 29.17%
Staff: 3
French Fries

Investment: 500K$
Monthly Capacity: 10,000

Sales Price: 4.80$
Monthly Revenues: 48K$
Gross Margin: 34.17%
Staff: 3
Ice Cream

Investment: 300K$
Monthly Capacity: 6,000

Sales Price: 4.20$
Monthly Revenues: 25K$
Gross Margin: 36.67%
Staff: 2
Milk Shake

Investment: 300K$
Monthly Capacity: 4,000

Sales Price: 5.40$
Monthly Revenues: 22K$
Gross Margin: 39.17%
Staff: 1
Salad

Investment: 100K$
Monthly Capacity: 1,000

Sales Price: 14.40$
Monthly Revenues: 14K$
Gross Margin: 24.17%
Staff: 1
Soft Drinks

Investment: 400K$
Monthly Capacity: 10,000

Sales Price: 3.60$
Monthly Revenues: 36K$
Gross Margin: 40.00%
Staff: 2
Additional Investments
1.0x Drive Thru1.0x Playground1.0x Bigsize Billboard1.0x ISO 90001.0x Responsible Sourcing1.0x Energy-Efficiency
Investment: 500K$Investment: 25K$Investment: 60K$Investment: 200K$Investment: 50K$Investment: 250K$
Demand +10.0%
Staff Cost +8.0%
Demand +1.0%
Staff Cost +0.5%
Demand +4.0%
Material Cost +0.5%
Staff Cost -3.0%
Material Cost -4.0%
Demand +2.0%
Material Cost +4.0%
Staff Cost +1.0%
Material Cost -5.0%