IndustryMasters Fast Food

Simulation Run Time
The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 4 minutes per simulated Quarter. The simulation round therefore lasts 48 minutes - plus some start up time, as you familiarise yourself with the screens.

Topics Covered
Strategy, Competitive Advantages.

Your Starting Position
The initial share capital is 600K$ and your available investment budget is 400K$. Your company has already invested into 6 product lines: Ice Cream, Soft Drinks, Milk Shake, Burgers, Salad and French Fries. You are competing against 1 virtual competitors: BigBurger Ltd

Fast Food

Burgers

Initial Investment: 400K$
Capacity: 5,000 / Month

Sales Price: 8.40$
Revenue: 42.00K$ / Month
Gross Margin: 29.2%
Staff: 3

French Fries

Initial Investment: 500K$
Capacity: 10,000 / Month

Sales Price: 4.80$
Revenue: 48.00K$ / Month
Gross Margin: 34.2%
Staff: 3

Ice Cream

Initial Investment: 300K$
Capacity: 6,000 / Month

Sales Price: 4.20$
Revenue: 25.20K$ / Month
Gross Margin: 36.7%
Staff: 2

Milk Shake

Initial Investment: 300K$
Capacity: 4,000 / Month

Sales Price: 5.40$
Revenue: 21.60K$ / Month
Gross Margin: 39.2%
Staff: 1

Salad

Initial Investment: 100K$
Capacity: 1,000 / Month

Sales Price: 14.40$
Revenue: 14.40K$ / Month
Gross Margin: 24.2%
Staff: 1

Soft Drinks

Initial Investment: 400K$
Capacity: 10,000 / Month

Sales Price: 3.60$
Revenue: 36.00K$ / Month
Gross Margin: 40.0%
Staff: 2

Additional Investments
Drive Thru	Playground	Bigsize Billboard	Responsible Sourcing	Energy-Efficiency

Investment: 500K$	Investment: 25.00K$	Investment: 60.00K$	Investment: 50.00K$	Investment: 250K$
Demand +10.0% Staff Expenses +8.0%	Demand +1.0% Staff Expenses +0.5%	Demand +4.0% Material Cost +0.5%	Demand +2.0% Material Cost +4.0%	Staff Expenses +1.0% Material Cost -5.0%